Creator and creative campaigns

Back to the journey
01

Creators & Affiliates

Find the voices that fit your brand and the audiences you want to reach. We coordinate creator selection, outreach, briefs and delivery.

Creator selectionAffiliate outreach
02

Content & Creative

Give people a reason to stop, watch and care. We shape ideas and briefs around your product, with clear feedback and approvals along the way.

Creative directionContent planning
MetaMeta Ads
TikTokTikTok Ads
03

Paid Media

Take suitable creator content further. Connect your creative to an agreed test budget, the right usage permissions and a clear measurement plan.

Paid amplificationMargin Protection
A real phone displaying the TikTok Shop product feed
04

TikTok Shop

Bring your shop, offer and creator activity into one plan. Explore affiliate support and Shop management around your products and setup.

Shop planningCampaign management

Platforms we have mastered

  • TikTok Ads
  • TikTok
  • Instagram
  • Facebook
  • YouTube
  • Meta Ads

Partnered with TikTok

We manage the work
behind every post.

How it works

Your Ambition.
A Clear Way Forward.

You bring the brand. We bring the structure to turn an idea into a campaign.

  1. Get To Know You

    • Understand your product and audience
    • Define your goals and budget
    • Agree what success looks like
  2. Build The Campaign

    • Select creators and creative direction
    • Agree briefs, fees and content rights
    • Set timelines and approval points
  3. Bring It To Life

    • Coordinate creators and content
    • Manage feedback and approvals
    • Deliver the agreed campaign
  4. Review & Move Forward

    • Review results and total spend
    • Identify what connected
    • Use the insight to shape what’s next

Why Creaton

The Creaton advantage

Creator knowledge, content expertise and a clear plan for your product. We bring the right people and ideas together, from the first brief to the final edit.

Creator filming a product close-up on a phone
Your Great Product.
Our Great Creators.
Creaton Leading from A to Z.
01

Creator management

We know how to find creators whose voice, audience and style suit your product, then work closely with them to bring out their best.

02

Content strategy

We build content plans around your customers, your offer and the formats that earn attention.

03

Creative direction & editing

From the first hook to the final cut, we guide the work so it feels authentic and presents your product clearly.

04

Campaign management at scale

We lead large, multi-creator campaigns without losing the creative detail that makes each piece work.

We match our creators’ audiences with your product, giving every view its best chance of converting to a sale.

FAQs

Do you guarantee sales?

No. We review the product and costs before recommending a campaign, then report what happened.

Do we approve creator content?

We agree the approval process before work starts. We collect feedback and manage approvals with creators.

Can you help with TikTok Shop?

Yes, where agreed. Support can include product listings, promotions and creator affiliate activity.

How do we start a campaign?

Tell us about your brand, product, customers, campaign goals and budget range. We review the product and costs, then agree the brief, deadlines and responsibilities with you.

How do you select creators?

We look for creators who are relevant to your product and target audience, then coordinate the agreed terms and product samples.

Who manages the brief and deadlines?

Creaton coordinates content requirements, feedback, approvals and publishing deadlines with the creators.

What is included in campaign reporting?

We report on published content, sales and campaign costs, including returns where available, to help you decide what to do next.

How is the campaign budget agreed?

We review your budget alongside the product and campaign goals. Creator terms, commission, costs and responsibilities are agreed during campaign planning.

Talk to Creaton

Give your product a plan.

Tell us what you sell, who buys it and what you want to learn from a creator campaign.

Enquire about a campaign now
Speak to Tom now