UK talent we actually represent — names a brand can brief, not a dump of handles.
About Creaton
The people connecting
brands and creators
Social-first talent agency
Built so UK talent can treat content as a career, not a side hustle
If actors had agents, social-first creators still had inboxes. Creaton exists so the commercial work has an owner: contracts, rates, briefs and cashflow handled, creative control kept.
We are a talent management company first. Brand campaigns come from the same roster — not a second brand we cannot staff, and not a programme bolted on for show.
Why we exist
Talent first.
then the deal
Creators were drowning in admin. Brands were briefing rooms that did not know the talent. We put both on one desk so a campaign is staffed from people we already represent.
That is the whole model. Named owners. Scope written down. If the audience is not there, we say so before anyone shoots.
How we run it
Three rules on
the desk
The agency only works if the desk is boringly clear. Creator first. Relevance over reach. Clean commercial — every brief runs through the same three rules.
Named owners. Scope written down. If the audience is not there, we say so before anyone shoots.
Instagram, TikTok and YouTube. If a campaign needs another channel, we say so up front.
The roster is UK-based. Brands can sit anywhere — we staff from people already on the books.
Creators and brands land on the same desk. We reply within two working days, either way.
Creators
Stay on camera.
we run the rest
Deals, rates, usage and chasing payment sit with us. You keep the channel, the voice, and a single person who owns the relationship.
If a brief fights the feed, we pass. Management is for work that matches how you already show up.
How we manage
Brands
Send a brief we can actually staff.
Objective, platforms, timing and a budget band. That is enough to start. You get a shortlist with why they fit — not a dump of names.
Brand side and talent side share one owner. The people we put forward are already on the books.
Send a brief
The studio
Small team.
Named owners.
A talent agency only works if someone answers. Roles are named, scope is written down, and the creator is never chasing a mystery inbox.
Meet the people who run roster, deals and live work — placeholders until the real portraits land.
Meet the teamOn the desk
Four seats.
one owner each
Founder & CEO
Roster, deals and who we take on.
Head of Talent
Creator care, approvals, weekly plan for each name.
New business
Brand briefs, fit, and the path from enquiry to booked.
Campaigns
Delivery, rights, disclosures and reporting once live.
Open seat
If the desk needs another named owner, it lives here first.